Company Profile

Rand Asia Sdn. Bhd. was established in year 1994, a Malaysian based company specialising in distribution of Computerised Embroidery Machineries, Computerised Embroidery Software, Direct-to-Garment Printers and textile related machineries and providing embroidery and printing solutions to everyone.

The company was founded by Mr. Harald Chia, a pioneer in the Computerised Embroidery and Garment Industry with more than 25 years of knowledge and experiences; together with his Bumiputra partners, namely, Encik Azhar Bin Bahari, Encik Mohd. Yusairi Bin Mat Yunus and Encik Ahmad Zaidi Bin Mohd. Nor; who are equipped with more than 18 years of hands-on experiences in the Computerised Embroidery and Garment Industry and a lady partner, Ms. Anna Chong, acting as the Finance Manager for the company.

The Solution Provider

With the slogan "We Make Embroidery As Easy As 1,2,3" , Rand Asia has positioned itself as the "Solution Provider" and the most influential market leader by obtaining approximately 85% of the market share in Malaysia for Computerised Embroidery Machineries and Software.

As an innovator and trend leader in the field, Rand Asia always strives to understand the world's latest technological developments and products, continuously introducing new and exciting products and solutions to our customers. Over the years, the company has built up strong reputation through providing innovative, professional and quality performances. The greatest advertising for Rand Asia Sdn.Bhd. is word of mouth from a satisfied customer. Therefore, committed and efficient after sales service is Rand Asia's major assets to grow along together with its customers and excel in this industry.


Besides introducing new technology and solutions to the industry, the company also uphold the belief that corporate social responsibility (CRS) must be done in order to educate and contribute to the society.

Hence, activities such as Embroidery seminars and training were held in higher education institutions such as University Technology Mara (UiTM), Shah Alam. Vocational training and workshops on computerised embroidery and digital printing for Koperasi Usahanita Perak, Institute Kemahiran Mara (IKM), Institut Kemahiran Belia Negara (IKBN), Giat-Mara and Agency Antidadah Kebangsaan (AADK) are the latest continuance of CRS project by the company. Through the collaboration with Singer (M) Sdn.Bhd., the company has manage to expand and share its knowledge to the rural areas in Malaysia and creating chances for the people to make a living.